As a collaborator and ghostwriter, I have the pleasure of talking with many aspiring authors. Unfortunately, many of the people I speak with will probably never get published. But even those who have great ideas face the challenge of getting their ideas noticed.
Most people think of book trailers as a new way of promoting a recently published book. However, given that the concept is still in its infancy, book trailers also offer a way to rise above the competing clutter and get noticed while an author is still seeking a publisher.
Author Stacy Cochran offers an example of this. In his YouTube introduction for his The Colorado Sequence book trailer, he writes:
My explicit audience for this particular trailer is literary agents, editors, and publishers. The implied audience may well include anyone interested in action-adventure novels or in learning about new authors. Feel free to leave comments, and pass it on to anyone you think my find it interesting.
For some of the graphics, he uses the "book" he already produced through Lulu.
