Emdashery Blog

Pond Scum: Where the covers talk--

This week's trailer is about the book Pond Scum by Alan Silberberg. Cute and simple...

What mood is your book in?--

Potential buyers make subconscious impressions about your book based on the color of the cover. In the Big Bad Book Blog, cover designer Lisa Woods takes a look at colors and the different moods and ideas they express.

So… What Color Should My Book Be?

When choosing a color scheme, you and your designer must consider the target audience of your book, the mood you want to evoke, and the symbols that best connect to your book’s content. Then capitalize on the power of color to send your audience cues about how perfect this book is for them. The covers below show how color, paired with compatible symbolism, serve as emotional triggers and help support a book’s primary message.

Read the rest here...

Titles that sell--

From the SPAN (Small Publishers Association of North America) Connection newsletter, Judy Cullins offers the Top 10 Tips for Book Titles that Sell Well. It's for nonfiction titles and has some good advice.

For fiction titles, there's always the Lulu Titlescorer to test out the possibilities and consume hours in "work-related" distraction...

Getting those endorsements--

The Contact Any Celebrity Blog has tips on how to get celebrity endorsements and testimonials for your book. Here are the five tips. The blog is by Jordan McAuley who's been on CNN and other networks promoting his Celebrity Black Book of contact information.

When ugly works--

Ugly is as ugly does. Whatever that means. But if your book cover is ugly, the book can still be hit the bestseller list if it's branded. The Big Bad Book Blog takes a look at why certains books that display graphic-designer-cringing covers (think Chicken Soup for the Soul) are runaway successes.