The New York Times is writing again on the advantages of podcasting. I posted before on authors releasing their books straight to audio via podcasts. Now, authors are using podcasts to stay connected with "readers" while they wait for the book to come out.
When you are a budding author and you appear on television, it is sure to enhance book sales.
But what do you do if your book is not even written, never mind in stores?
For Mignon Fogarty, who is host of a popular podcast called Grammar Girl, the answer is to scramble to record a short audiobook in just a few days between the time the show tapes and is shown.
Waiting for her book to come out next year, Ms. Fogarty released an audiobook which climbed to the top of iTunes’ best-selling books list.
Ms. Fogarty’s feat comes at a time when Henry Holt and other presses are rethinking their audiobook divisions, which have negligible marketing budgets and typically ride on the coattails of the hardcovers. Because audiobooks are so fast, inexpensive and easy to record, the dynamic seems to be changing, with publishers looking to the audio format to fuel interest in paper books that aren’t quite ready for the printing press.
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