Can you tie the promotion of your book in with Injury Prevention Month or Laugh at Work Week? There are countless ways you can connect your book with current events or "holidays," and then by making those connections, you can land better media exposure opportunities.
In the SPAN newsletter, Pam Lontos takes a look at how to do this:
Spring is almost here. The birds are singing and the flowers are blooming. Who is singing your praises? Are you getting noticed? Of course, the best way to get your name out there is through the media. So, how can you get the media’s attention? One way is to tie your topic into events that are happening during a specific time of year.
A speaker that promoted his topic as strictly money values and handling wealth, had been having no luck in getting TV exposure. As Christmas approached, he changed his pitch to spoiling kids at Christmas. Wouldn’t you know it, he was booked on CNN!
Personally, I'm holding out for Over-Worked Writer Month!
Check out the rest of the article here...
