Shock sells. Until, of course, it doesn't. Now that the Imus feeding frenzy is over, the collateral damage is being accounted for. In addition to his now endangered charity work and his wife's shelved tour for her book on environmental cleaning, authors have lost a sure-fire avenue for hawking their books...
In the last decade, Don Imus cleverly transformed his soapbox into a book-hawking bazaar second to none...
"The Imus impact was worth hundreds of millions if not billions of dollars to the book publishing industry," one seasoned book agent told me this week.
It's no wonder then that when the curtain fell on the I-man, it wasn't the nation's major book publishing houses or his author/guests pulling the strings. Big publishing stood by Imus throughout the week, even as far larger sponsors, including Proctor & Gamble and GM, ran for the exits. It was a pure business decision: there simply was no better place to sell a nonfiction book.
If you live by the sword making offensive comments, then you die by the sword making offensive comments. Maybe the rap industry will come to the aid of despondent authors looking for shock that still sells...
feeling a little negative today, are we? what's got you so jaded?
Posted by: dr dre beats headphones | October 17, 2011 at 10:00 PM