Potential buyers make subconscious impressions about your book based on the color of the cover. In the Big Bad Book Blog, cover designer Lisa Woods takes a look at colors and the different moods and ideas they express.
So… What Color Should My Book Be?
When choosing a color scheme, you and your designer must consider the target audience of your book, the mood you want to evoke, and the symbols that best connect to your book’s content. Then capitalize on the power of color to send your audience cues about how perfect this book is for them. The covers below show how color, paired with compatible symbolism, serve as emotional triggers and help support a book’s primary message.
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