J.A. Konrath at A Newbie's Guide to Publishing tries to breakdown the different categories of book buyers. He makes an interesting comparison to the acknowledged breakdown of technology buyers:
An author named Geoffrey A. Moore wrote a book called Crossing the Chasm, which is all about selling technology driven products. Moore believes that the majority of people who buy a product only do so after the 'early adopters' (15% of the buying public) embrace it. If they do, then early majority, late majority, and laggards (83% of the population) follow suit.
For the past few weeks, I've been thinking this is a pretty good model for the book biz, and explains why some books become major hits and others fail.
While books are sold one at a time, not all book buyers are created equal. There are tiers of importance.
Konrath categorizes book buyers into: 1st Tier: Diehards; 2nd Tier: Heavy Users; 3rd Tier: Casual Users; 4th Tier: Johnny Come Latelys. As usual, he's very detailed and quite thought-provoking. Check out the rest here...
What fun! I couldn't stop!
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