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  • Are you doing something cool and unique to promote your book?

    Are you finding new ways to get your book in the hands of readers?

    Please let me know!

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    emdashery AT emdashery DOT com

August 16, 2007

Harry Potter kills books?

Harry_potter_and_the_deathly_hallow The death of books. We've heard it before. Advancing technology will make the paper-based, hold-in-your-hand book a thing of the past. Glenn Derene at Popular Mechanics takes a look at the effect of the last Harry Potter book showing up online for free four days before its official release. Is the end near?

"The pirating of a blockbuster novel onto the peer-to-peer networks is one of those seminal moments that is supposed to herald a new era, wherein the old way (books) is cleared out by the new way (computers, e-books) and the days of paperbacks and hard-bound volumes become marginalized to the sentimental periphery of culture along with vinyl records and postcards.

"But the book world is a hard target for digital technology. If anything, the Harry Potter piracy should serve as an interesting anomaly. Whereas digital music, mail and now cinema are quickly changing the landscape of communication and entertainment, digital books seem to have had a much slower evolution. If digital novel sharing marks the death of books, I assure you it will be a long, slow death."

Here's the whole article... Warning, however, don't even read the article's first sentence if you haven't finished The Deathly Hallows but plan to.

May 16, 2007

Sony Reader still winning customers--

Sony_reader Kevin Kelly's Cool Tools has a write-up on the Sony Reader--Sony's electronic book device. The reader displays books that are in ebook format--specifically PDF, TXT and RTF formats.

The Sony Reader is a portable, unobtrusive paperback-sized handheld device for reading eBooks. I've carried it on several plane trips and car trips and have found it be quite convenient and functional. In fact, I generally have it with me all the time, so I'm never without a book (or 40). Having it has encouraged me to read the types of books I might not consider otherwise due to space constraints around my home or simply not wishing to carry around a physical book that could potentially get damaged during transport. The books I usually read tend to be technical or reference books, but I've particularly enjoyed reading some classics and contemporary fiction on the Reader.

An new electronic medium that creates new customers. That's often how it works. I'm still far too cheap to lay down the $350 purchase price. But I don't think this is a passing fad, so I know my time will come.

Read the full review here...

May 15, 2007

What will books look like in the future?--

A recent Shelf Awareness offers a summary of points made from the Making Information Pay seminary held by the Book Industry Study Group. As emerging technology continues to change the publishing industry, some people will bemoan that consumers aren't reading like they used to. In fact, consumers are not reading less, necessarily, but they are reading differently.

Although e-books are nowhere near achieving their potential, there are many other digital opportunities, mostly on the Web and cell phones and iPods, that continue to grow and evolve. Publishers who aren't ready for those and unforeseen opportunities--such as by not digitizing their books, for example--will lose out. As Mike Shatzkin of the Idea Logical Co., put it: "The day will come when you should have done it last week."

Consumers are reading more and more online and want pieces of information, not full texts. As a result, making chapters and other parts of traditional books available is more important. "Consumers don't want to read a whole finance book when they're only concerned with mortgages," Nicole Poindexter of Hachette Group said. "New media is radically changing content. In the past, readers just took content as it was presented." Now, she added, "consumers create content."

Poindexter pointed out, too, that the next generation of readers are digital natives and to an extent will bypass books. "We'll have no chance to control our content unless we take action now to digitize it and be proactive."

As digital natives increase their share of the consumer marketplace, I wonder what new content products will emerge to serve their needs. What will books of the future look like? And how will we need to write them?

May 11, 2007

Productivity--where art thou?

Marcus Goodyear is holding meme week at his blog, goodwordediting.com, and he tagged me with writing about productivity. Specifically, Marcus wants to know what my productivity secrets are, which is really quite amusing, because my productivity this week could be kindly assigned to a subterranean category.

But when I am successful at being productive, I have three secrets. The first thing I try to follow is to always love the work I'm doing. Marcus did I nice job laying out the argument for this. Unfortunately, most people's love/hate continuums run in the opposite direction of their starve/prosper continuums. In a world where eating and shelter are still an inconvenient requirement of life, love doesn't always fit the bill. So, after quickly abandoning hope of always loving what I do, I fall to my second secret, which is to have a deadline—or in other words—always work with someone with whom you have the potential to disappoint. Probably because I'm a pleaser, I abhor missing a deadline and can't really remember the last time I did.

In reality, I try to strike a balance between those two secrets as best I can. I love being a writer much more than any other job I’ve ever held, but not all writing projects inspire enjoyment. So, I pursue some projects that I love doing, but pay modestly, and intermix them with other work that is deadline heavy but not always fun. Sometimes work is just that—work. But to be honest, I can't think of anything I do that isn't a party compared to digging ditches or emptying septic tanks.

My final secret, which is really more of a reminder to myself, is that quality trumps quantity. I could produce more articles and books, but the quality of my work would take a hit. If you look at Mark’s blog, for example, he doesn’t post five times a day, but his content is some of the best out there. You want to visit his site because you know you’ll come away with new knowledge that will enhance your thoughts and abilities.

Returning to the meme of this blog, however, one of the most productivity-killing tasks a writer has to do is promote his or her book (you knew I'd get that in here somehow). Many authors simply take several months off from writing to do promotional activities (activities that are near the bottom of the "love" meter for most of us).

So how do authors promote their books and stay productive writers? Randy Ingermanson has written extensively on the idea of starting a blog related to an upcoming book. But I'm hearing of some writers who are considering writing their book material in blog entry form. Then, at some point when they have a critical mass of ideas and material (and maybe readers), they'll be ready with a rough draft in hand, or at least a detailed outline. Later, when they have a completed book, they'll be ready with a content-deep blog to promote their ideas. Many people have tried to retroactively turn their blog into a book, and the jury is still out on how successful that can be. But someone writing and producing a platform simultaneously…that sounds interesting.

Now, speaking of productivity…I need to find where mine went…

May 10, 2007

Simon Spurrier: giving away a book--

Simon_spurrier_contractMore on free book give-aways in hopes of inspiring future sales...

Headline Publishing Group is giving away a digital download of Simon Spurrier's new novel--Contract. It will be available online for six weeks--with each section available for a limited period. For those who like his work, a limited edition hardback will then be available to buy from the Web site.




May 09, 2007

Do you think the world is changing?--

Uh...yes would be the correct answer. This slideshow was picked as the world's best presentation by SlideShare. It demonstrates the fast-changing times we live in (times that writers need to be a part of).

May 08, 2007

How to build your brand (book) with young adults--

Myspace, piczo, friendster, orkut, bebo, facebook--we're all a twitter over the social networking options. QuickSprout lays out three ways to use them to build a brand: creating a profile, networking, and inviting stickiness. It's just one more way to network in your pajamas (at your computer where, you know, you actually might still be able to do some writing). The blog Mashable also adds some thoughts:

With all that’s going on with social networking these days, we’re seeing a lot of figures leverage the popularity of social networks to gain visibility for themselves. We’ve seen it a lot with musicians, films, and especially politicians, who recognize the potential of reaching out to the teen and young adult demographics that connect over social networks and are hoping to get the young vote for the 2008 Presidential elections.

Read both blogs here and here...


May 07, 2007

What to do during the long wait from acceptance to print--

The New York Times is writing again on the advantages of podcasting. I posted before on authors releasing their books straight to audio via podcasts. Now, authors are using podcasts to stay connected with "readers" while they wait for the book to come out.

When you are a budding author and you appear on television, it is sure to enhance book sales.

But what do you do if your book is not even written, never mind in stores?

For Mignon Fogarty, who is host of a popular podcast called Grammar Girl, the answer is to scramble to record a short audiobook in just a few days between the time the show tapes and is shown.

Waiting for her book to come out next year, Ms. Fogarty released an audiobook which climbed to the top of iTunes’ best-selling books list.

Ms. Fogarty’s feat comes at a time when Henry Holt and other presses are rethinking their audiobook divisions, which have negligible marketing budgets and typically ride on the coattails of the hardcovers. Because audiobooks are so fast, inexpensive and easy to record, the dynamic seems to be changing, with publishers looking to the audio format to fuel interest in paper books that aren’t quite ready for the printing press.

Read the whole thing here...

May 04, 2007

Dean Koontz Gets Free Videos--

Dean_koontz_the_good_guy_2 Recently, I posted about talk radio host Hugh Hewitt soliciting video trailers for his book, A Mormon in the White House. This past month, bestselling author Dean Koontz did the same thing. He offered $5,000 to the producer of the best 30-second video for his upcoming book, The Good Guy.

The response? He received 65 videos. And he only had to pay for one. Not bad.

You can see all the videos here...

And here's one of the submissions...

May 03, 2007

The look of books in the future--

Google's efforts to digitize every printed letter in the world--or something to that effect--has the Economist wondering what books will look like in the future.

IN SECRET locations and using secret methods, human beings are scanning lots and lots of books for Google, the world's largest web-search company...

...a conservative estimate has Google digitising at least 10m books a year. The total number of titles in existence is estimated to be about 65m.

Google's is not the only project of its kind. The Internet Archive, for instance, is a non-profit organisation founded in 1996 by Brewster Kahle, a San Francisco idealist who wants to re-create a modern Library of Alexandria containing all public-domain texts and videos. Amazon has been scanning books, as have Microsoft and Yahoo!, Google's biggest rivals in web-search, and individual libraries around the world. Eager not to be left out, publishers are also doing the same. But Google's effort, in scale and ambition, is off the charts.

Our curiosity about the future of books leads to many questions--and ultimately to one final question: the last one below:

As books go digital, new questions, both philosophical and commercial, arise. How, physically, will people read books in future? Will technology "unbind" books, as it has unbundled other media, such as music albums? Will reading habits change as a result? What happens when books are interlinked? And what is a book anyway?

Most of us wonder what books will look like. But technology will explode the variety of delivery. The better question might be: what will commercial reading look like in the future? We can only begin to fathom the answers...

Here's the complete article...

May 02, 2007

Misblurbing--"a completely acceptable practice..."--

"...if you're a promoter with no ethical values."

It seems the practice of misblurbing--distorting the meaning of a quote from a review or endorsement--is becoming more commonplace on book jackets.

This NY Times articles explains:

It happened to the Time magazine book critic Lev Grossman last October. Grossman says he was “quite taken aback” when he saw a full-page newspaper advertisement for Charles Frazier’s novel “Thirteen Moons” that included a one-word quotation — “Genius” — attributed to Time. Grossman was confused because his review “certainly didn’t have that word.” Eventually, he found it in a preview item he had written a few months earlier, which included the sentence “Frazier works on an epic scale, but his genius is in the details.” As Grossman put it, “They plucked out the G-word.”

It happened to me about 10 years ago. I had called David Sedaris’s memoir “Naked” a “tour-de-farce” in a review in Newsday. Shortly thereafter, the publisher ran an ad in which my 600-word review had been boiled down to one phrase: “tour de force.”

Read the whole thing here...

May 01, 2007

45 Book Promotion Tips--

The Big Bad Book Blog offers 45 tips on book promotion from Planned Television Arts, the nation's largest and oldest book promoter. Of course, tip #1 from the nation's largest book promoter is, um, "hire a publicist." But the list is still very good.

Check it out here...

April 30, 2007

The demise of book reviews?--

One of the best ways to promote your book is through book reviews. But as demonstrated the recent rash of newspaper book review cutbacks, book reviews are a fading practice. Or are they?

In an editorial for the L.A. Times, author Michael Connelly writes about some of the slashing at newspapers:

Recently, for instance, the Atlanta Journal-Constitution announced that the position of book editor would be eliminated in a cost-cutting move. Without a specific editor directing book coverage, the paper will rely more heavily on reviews from wire services.

...The Chicago Tribune announced last week that it was moving its books section from Sunday to the less-read Saturday paper — an edition that becomes almost obsolete by noon, when the early Sunday edition hits the stands. At the Raleigh News & Observer, the book editor's position was recently cut. At the Dallas Morning News, the book critic quit rather than face significant space reductions. Books coverage has also been cut at the Orlando Sentinel, the Cleveland Plain Dealer and other papers.

Mr. Connelly is concerned that, although these cuts have short-term financial benefits, the long-term consequences are not so hot.

In the past, newspaper executives understood the symbiotic relationship between their product and books. People who read books also read newspapers. From that basic tenet came a philosophy: If you foster books, you foster reading. If you foster reading, you foster newspapers. That loss-leader ends up helping you build and keep your base.

As the argument goes, people aren't reading, so they're not buying newspapers, and newspapers can't afford to publish book reviews for readers who aren't reading. That will lead to a continued decline in readers, who will read even fewer newspapers.

I don't buy it. The argument or newspapers. I think newspapers are dead--at least the kind you hold in your ink-stained hands. With a growing distrust of the media, and the availability of news from the Internet within minutes of an event taking place, the printed newspaper business is headed toward novelty status. I know plenty of us still love to sit down with the Sunday paper and spend the afternoon reading it from beginning to end, but eventually, we're going to die off, and the people taking our place will go no farther than the computer for their information.

And, the reality is, far more book reviews are available today then even five years ago. They just come from different sources.

Blogger Alex Massie notes that the demise of the book review is greatly exaggerated:

The truth is that there's more book reviewing available to the average reader now than at any point in decades. Arts & Letters Daily links directly to the books pages of no fewer than 37 publications from across the English-speaking world and this doesn't even include the books pages of publications such as The New Republic. In other words, the reader in Atlanta or Cheyenne or Kansas City now has greater access to the literary world - with all its diversity and disputes - than his or her parents' generation could ever have hoped for.

Nor is this the only heartening sign. The remarkable success of book clubs, to say nothing of the proliferation of entertaining literary sites online, as well as the ever-increasing number of literary festivals crammed into the calendar each year all combine to suggest that rumours of the book's death continue to be exaggerated.

It's still a good idea to seek reviews of our books. We'll just need to seek reviews from a diversified list of providers.

You can check out Connelly's and Massie's full articles here and here.

April 27, 2007

Pond Scum: Where the covers talk--

This week's trailer is about the book Pond Scum by Alan Silberberg. Cute and simple...

April 26, 2007

Listening to Your High Calling--

Howard Butt, Jr. is a long-time advocate of Christian lay leadership. He has spoken about faith and work for over fifty years, first addressing this critical need through his preaching with Billy Graham Crusades. The High Calling Web site, which I posted about on Tuesday, provides one-minute audio clips of his messages.

They can be just what you need for a day of heavy writing...

On the Fast Track

Bailey's Blessing

Truth in Advertising

What We Do Every Day

Shackleton


You can listen to more clips here. As I also mentioned before, The High Calling is conducting a blog tour this week. You can find out what other people are saying about their new Web site at these blogs:

Gordon Atkinson, L. L. Barkat, Gina Conroy, Craver VII, CREEations, Milton Brasher-Cunningham, Mary DeMuth, Karl Edwards, Every Square Inch, Green Inventions, Amy Goodyear, Marcus Goodyear, Al Hsu, Jennwith2ns, Charles Foster Johnson, Mike McLoughlin, Eve Nielsen, Naked Pastor, Ramblin Dan, Charity Singleton, Stacy, Camy Tang, Writer… Interrupted

Audio Spotlight: Hearing voices (of advertisers) in your head--

"Pssst...hey you...yeah you...the one sitting at your computer reading Emdashery...have I got a book for you!..."

Maybe someday you'll hear a voice like that marketing a new book. Marketers are starting to use an innovative speaker system that sends sound in a narrow beam directly to the ears of individual consumers. You might be shopping the aisles of your favorite store and a voice just for you will say, "Pssst..."

The audio spotlight device, created by Watertown firm Holosonic Research Labs Inc., has been used to hawk everything from cereals in supermarket aisles to glasses at doctor's offices. The messages are often quick and targeted -- and a little creepy to the uninitiated.

Court TV recently installed the audio spotlight in ceilings of bookstores to promote the network's new murder-mystery show. A voice, whispering, "Hey, you, can you hear me? Do you ever think about murder?" was beamed toward customers as they browsed the mystery section in several independent bookstores in New York.

Creepy? Uh, yeah. This might be a good idea for the mystery section, but the mental health section? Not so sure.

Here's the full Boston Globe article...

April 25, 2007

Harlan Coben's little walking billboards--

There are always new and creative ways to promote a book. Author Harlan Coben sponsors five teams--the "Harlan Coben's Thrillers"--in his hometown of Ridgewood, N.J. Hopefully, the teams are using their wood to drive in runs, as well as sales of Coben's new book, The Woods.

Harlancobensthrillers

(from Shelf Awareness)

April 24, 2007

The Higher Calling--

When we get bogged down in the business of writing, such as promoting our books or querying agents and editors, it's easy to forget what got us in this crazy business in the first place. The spirit-numbing onslaught of daily tasks can overwhelm us. In fact, I've known several people who have given up a writing career because the business tasks ultimately defeated their passion.

Many people start a writing career because they feel a divine calling; they believe God has given them certain gifts that need to be used and shared. If this is the case with you, how do you stay focused on your higher calling? How do you remember what launched you on this adventure, and how do you keep from turning back to shore?

One resource that might help in this regard is the recently revamped Web site from TheHighCalling.org called The High Calling of Our Daily Work. The mission of TheHighCalling.org is:

to be a resource for people seeking to understand and live out the eternal significance (the high calling) of their daily activities. We help lay people see their lives as an opportunity to serve. Service is ministry—wherever God has placed us. We encourage each other to do the best we can for the glory of God.

Highercalling Each week, this great site publishes one audio message and two articles built around one of the following themes: work and family, gifts and talents, leadership, excellence, integrity, attitude, professional relationships, and service. Those messages remind us, that even when our work is purely secular, we have a higher calling to follow.

You can review their large archive of items, or listen to or read these items to get a better understanding of their concept:

Audio Message: Tim McGuire
Bible Study: When Smart Decisions May Not Be Right Decisions
Personal Story: Where's My Job and Where's My Work?

I personally liked this article on the need for a burning bush (I'm constantly in search of clear signs for my daily work) and the audio message on selling what you love (an important reminder when it comes to book promotion). If you like the audio messages, you can also get them through podcasts.

Check it out. If you like what you see, you can become a member of the service here. TheHigherCalling.org is currently conducting a blog tour, so you can also check out what other people are say by going to these sites:

Gordon Atkinson, L. L. Barkat, Gina Conroy, Craver VII, CREEations, Milton Brasher-Cunningham, Mary DeMuth, Karl Edwards, Every Square Inch, Green Inventions, Amy Goodyear, Marcus Goodyear, Al Hsu, Jennwith2ns, Charles Foster Johnson, Mike McLoughlin, Eve Nielsen, Naked Pastor, Ramblin Dan, Charity Singleton, Stacy, Camy Tang, Writer… Interrupted

April 23, 2007

Virginia Tech Video Tribute--

The Virginia Tech Web site has a nice video tribute to those who were lost. You can view it here:

Virginia_tech_video_tribute

Virginia Tech Tributes in the Internet Age--

How do people of the Internet age pay tribute to those lost in a tragedy? For some, they may blog about it. For others, they might create a YouTube tribute video. In addition to Virginia Tech's nice video, which I posted about above, you can go to YouTube and see over twenty pages of such tributes.

April 20, 2007

Condolences to Virginia Tech--

Virginia Tech's April 16 Memorial Web Site has been shut down to new entries. But you can still go there and sample some of the 700 pages of condolences left from people all over the world.

At the center of things: The Virginia Tech Drillfield--

I spent a better part of my college life walking across the drillfield at Virginia Tech--either on my way to classes or returning.

Virginia_tech_drillfield_2

Other than pedestrian commuting, the drillfield was a primo spot for touch football and frisbees. Now, its the home of taps and flowers...

Virginia_tech_taps

Virginia_tech_memorial_1



Virginia Tech Drillfield Webcam--

Click on image...
Virginia_tech_drillfield_webcam

The legacy of Virginia Tech--

Last night, I attended the memorial service organized by the Atlanta chapter of the VT Alumni Association. It was good to be among 300 or so maroon-clad alumni who can share the same hurts. Except for the intrusive TV cameramen, who at times seemed clueless that a worship service was going on, it offered a needed opportunity to pray, sing, and remember God's Word.

The minister gave a sermon based on our motto: Ut Prosim: That I May Serve. Our legacy from this tragedy, he said, needed to be the full power of the Hokie Spirit--once a secret, but no longer. That spirit can be harnessed for great good.

It has. And it will.

Ut Prosim - That I May Serve--

Click on the link and watch the video. One reminder of what always made Virginia Tech special.
http://128.173.153.69/utprosim_05_pgs/utprosim_05_md.html

Ut_prosim